The picture above is an ad found in a magazine, promoting Asics products to athletes, specifically runners. The company, trying to sell as many products as possible, show the viewers that the asics are comfortable and make a runner's workout as pleasant as she wants.
This ad was made by a well established athletic brand, Asics. They are well known for having good, trustworthy products. This truly makes viewers believe that the ad is legitimate, rather than being a lie with a pretty picture.
Regrettably, there is not much logos used in this ad. Fortunately for Asics, their establishment and the layout of the ad itself still draw in new customers every day. The girl in the picture is seeminly calm and enjoying her run, rather than being in pain and forcing herself to exercise. This, along with the company's reputation, supports the implication that Asics are a nice, comfortable running shoe.
